Make good use of small data to promote doors and w

2022-07-22
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Today's society is a society with rapid development. Science and technology are booming, information flows, communication between people is getting closer and closer, and life is becoming more and more convenient. Big data is the product of this high-tech era. Big data is a word that has been popular for many years, but it is played by some brand large enterprises, which has little to do with small and medium-sized companies. The use of data is not how much, but how to use it. For example, a door and window franchise company once sent a mass text message at Christmas in 2015: Hello, Mr./Ms. XX, today is Christmas. I wish you good luck in your work and sweet love. You can enjoy a 50% discount with your membership card, and you can apply for door-to-door care of doors and windows once with your membership card. Many companies have membership system and also send wechat or SMS in groups, but few companies like this door and window franchise company can make customers feel happy. It can be seen that the promotion of big data is done well, and the result is doubled with half the effort. So what should the door and window franchise company do

first, make good use of small data to promote

many businesses don't even have their own small data, and don't know how to play. They just want to get big data and play big data well. It's necessary to start with small data, especially small and medium-sized companies. Small data, that is, the merchant's member database, first is the collection of member information. This collection should use "smart" methods, such as the popular mobile payment, and the consumer payment action is the process of the merchant collecting member information. In addition, you need to use a pair of tools (i.e. member promotion system) to collect and input all the members' basic information, spending information, spending habits, spending talents, their favorite, etc., and carry out labeling to complete your user portrait. This will provide accurate data support for merchants' promotion activities in the future. It is necessary for small and medium-sized companies to enter the period of refined operation and truly use user oriented data in order to complete accurate and efficient promotion

second, pay attention to two kinds of interaction

based on the needs and experiences of users, the establishment of two levels of interconnected interaction between businesses and users, users and users has become the key to the promotion of the mobile Internet era. It is also the key to the promotion of small data and big data

1. Interaction between merchants and users

the data indicates that the process of establishing the interactive relationship between merchants and users usually includes three periods of "forced interaction, induced interaction and viscous interaction" - the higher the period, the stronger the mutual trust and dependence

forced interaction. After buying a product, you have to use follow-up services. Such an operation form is widely adopted by domestic businesses, but it is the lowest level of interaction form

induce interaction, win love with what they care about and are interested in, and get the hearts of consumers

sticky interaction, consumers can automatically and consciously participate in the interaction of businesses and concentrate on it. Like the posture of "rice noodles" to Xiaomi at present, it has some meaning of "mutual commitment, loyalty and lifelong partnership"

2. Interaction between users

users always know users better than businesses and are more satisfied with users' needs. Therefore, making users satisfied with users' needs is the best choice for businesses. Let users show their own strengths and values in various activities; Let users provide products and services, satisfy the real needs of others, and transfer cash benefits, all of which will promote users to create value in interaction. Interactive users, interactive value and interactive satisfaction are the first-class user experience and the operation direction that businesses should adhere to

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