How to take the lead in the rise of the most popul

2022-08-02
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In recent years, China's post press processing machinery manufacturing industry has gone through the stages of imitation, digestion and absorption, and embarked on the road of independent research and development, innovation and improvement; From the production of simple and single models, to the formation of five series of products, such as books and periodicals post printing binding equipment, newspapers post printing equipment, packaging post printing equipment, paper processing post printing equipment and surface decoration post printing equipment. In addition to digital equipment, books and periodicals hardcover linkage line and other sophisticated equipment, China has formed a complete post press equipment supply system. In particular, the printing finishing and forming die-cutting equipment characterized by electromechanical integration is close to the level of similar international products. In addition to meeting the general requirements of domestic users, some products have also been exported. Compared with pre press and printing equipment, post press equipment has certain comparative advantages, accumulating certain capital for the first rise in the domestic printing machine industry. Of course, it also faces many challenges

future development faces four challenges

challenge 1 challenge from competitors

most domestic post press equipment is still at the medium and low level. With the investment and construction of factories in China by international post press equipment manufacturers, China's post press equipment manufacturers will directly share the same platform with powerful competitors. In this desperate duel, those with low competitiveness will not escape the fate of elimination, but it will also make a group of post press equipment manufacturers that have withstood the baptism emerge suddenly, and then improve the overall technical level of China's post press equipment. In this sense, this duel will also usher in an opportunity period for the development of domestic post press equipment

Challenge 2 challenge from digital process

jdf process is the symbol of digitalization of post press equipment. At present, the automation level of most domestic post press processing equipment is relatively low. Although some equipment are equipped with some numerical control systems, they are only some digital displays, and do not have the ability of intelligent information processing, so they cannot be connected with JDF process. According to the requirements of JDF, these devices need to be improved to meet the function of automatic processing of production process

challenge 3: challenges from post press equipment and printing and packaging process materials

first, the existing defects of post press equipment. Such as binding equipment milling cutter structural defects, easy to make the text album milling groove too shallow, binding hot melt adhesive is not easy to fully pour, resulting in binding is not firm, open glue and page falling, etc. The second is the reliability and wide adaptability of post press equipment. For example, the fierce competition in the market requires that the post printing equipment can be quickly adjusted according to the needs of customers, and adapt to the processing requirements of different materials with different properties, requirements and effects (such as plastic, paper, synthetic and other substrates for glazing, and water-based, oil-based and solvent based glazing solutions). Third, the development of computer technology has greatly increased the ways of binding design. In order to pursue innovation, some designers only try to make new attempts, but do not think much about the feasibility of post press processing. Moreover, since post press processing is in a later position in the printing process, it is impossible to discuss details with designers in advance in many cases, making post press processing more difficult, such as it is difficult to indentation on linen The laser printer cannot print the letterhead with gold foil

challenge 4: difficult problems from users (printing enterprises)

first, the printing industry is becoming more and more profitable. Many enterprises are struggling and lack funds for technological transformation. However, the printing intensity level is mu20, and the color gray sand bricks of high-quality products: the improvement of equipment automation and the extensive use of various detectors, sensors and computer control will lead to a significant increase in equipment costs. Second, the post press processing process is becoming more and more complex, requiring operators to have the ability to master advanced equipment. However, now the post press personnel usually seldom receive systematic training, lacking mechanical knowledge and necessary basic skills for maintenance, repair and adjustment. Third, the allocation of funds for technological transformation. Digital technology has entered the printing field on a large scale, and will set off a new round of technological transformation upsurge. However, the timing of this upsurge of technological transformation is different from the introduction of Laser Phototypesetting instead of lead typesetting and color printing equipment at the end of the last century. At that time, the printing industry was in the golden age, and the economic benefits were enviable. At present, the development of the printing industry is in the most difficult period, and the limited technological transformation funds will be difficult to be allocated between prepress, printing and post printing, and even more difficult to be dazzled and changing with each passing day Different functions of post press equipment

only by fully understanding and analyzing the market segments, can domestic Postpress equipment manufacturers find the appropriate technical positioning, appropriate price and open up their own market space

the first rise stems from three basic points

basic point one: improve the overall level of domestic post press equipment

at present, domestic post press equipment has formed distinct comparative advantages. When looking for new technology and market breakthrough, we should not only shine on the domestic advantage post press equipment, but also improve the overall level of domestic post press equipment. First, we should actively promote the application of JDF standard in post press equipment. Considering the actual needs, the JDF interface of the post press processing equipment does not need to adopt the method of separating hardware and software like the scanner, and can be fully integrated to solidify the digital control function into an electronic circuit. The ways to promote the research, development and application of JDF technology for domestic post press equipment include introducing foreign advanced technology, obtaining technology through joint venture, cooperation, holding, acquisition, and joint research and development with foreign manufacturers. The second is to tackle key problems in terms of post press equipment defects and processes urgently needed in domestic post press processing, and seek technological breakthroughs. Eliminate defects, such as improving binding equipment milling cutter structure, increase milling groove depth; Develop coating control device of glazing equipment and improve drying device; Research and develop the anti breaking device on the three side knife. Improve the process, such as developing a folding machine to meet the requirements of direct folding of finished products; The horse riding linkage production line is equipped with a staggering control device, an automatic control device for storage height and a left-right separation device to meet its high-speed requirements; The wireless binding linkage line is equipped with a Book sticking back card and a clamping device for the production of empty back paperback books, and is ready to replace the glue pot with pur glue in the future; The binding machine is equipped with an automatic book storage device to change the slope type to the straight-line type, so as to solve the problem of the stability of the book, and keep the appearance of the book flat and beautiful

base point 2: focus on market changes and strengthen scientific and technological innovation

focus on docking with the market and communication with consumers. For example, at present, there are more than five phenomena in book publishing and printing, that is, there are more short editions, more wireless binding, more special processing materials, more varieties of new materials, and more requirements for faster publication. Domestic post press equipment manufacturers should develop and produce some advanced small-scale linkage production lines and single machines according to changes. At the same time, the designers of domestic post press processing machinery should go deep into the printing enterprises, listen to the troubles and even complaints of front-line operators, and improve the design and process according to the needs of operators

base point 3: maximize equipment applicability and user adaptability

extend post press equipment R & D and marketing tentacles to both ends to maximize equipment applicability and user adaptability. At one end, it extends to the basic materials (such as steel) and processing objects (such as paper) of domestic post press equipment related to post press equipment, and cooperates with relevant material suppliers and relevant professionals to develop new materials. For example, for the steel problem of creating a large-scale ground landscape cutting knife covering an area of about 40000 square meters, the imported knife can be cut continuously for up to 36 hours before changing, while the best domestic knife needs to be changed in more than 3 hours, and some even in more than 10 minutes. Can we cooperate with steel processors to develop special steel suitable for cutting? Besides the material of the knife, does the movement form of the blade have any influence? We can also cooperate with scientific research institutions to test this and find out the best way to exercise. Another example is that some domestic paper is difficult to use in the high-speed linkage production line, so what is the problem? Can we cooperate with paper manufacturers to develop paper types suitable for high-speed linkage line processing. At the same time, is there any room for improvement in post press equipment? What improvements should be made based on the completion of rigid requirements? wait. The other end should extend to customers. For example, how to match the technical data setting of bronzing equipment with bronzing materials and substrates to ensure the firmness of bronzing? If we can cooperate with relevant suppliers to carry out free technical lectures and on-site training for printing workers, it will naturally be desirable for printing plants to improve the quality of operators, improve quality, reduce waste products, reduce waste loss and cost; Then put it into the prepared water with pH of 8, hardness of 100mg/l and effective chlorine of 2mg/l. For material suppliers and post press equipment suppliers, this kind of training will certainly enhance customers' sense of trust and dependence and consolidate the long-term market. This money is also worth it

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