Fierce competition in the hottest paper packaging

2022-08-11
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Competition in the paper packaging industry is fierce, products are expanded, and new areas of value-added products are developed.

development and difficulties coexist.

since the 1990s, China's product packaging enterprises have been in a period of rapid development, but they are generally small and medium-sized enterprises, and there are few large enterprises. Before and after entering the new century, carton packaging enterprises in the Yangtze River Delta have basically completed the professional division of labor, reaching the level of Guangdong. The development of North China, represented by Beijing, Tianjin and Hebei, is affected by industrial economic changes. In recent years, the development of China's food industry, especially the dairy industry, has brought huge business opportunities to the corrugated box industry in this region. Dairy giants such as Inner Mongolia Yili Group, Mengniu Group, Hebei Sanlu, Beijing Sanyuan and Shanghai Guangming have invested and built factories in North China and Northeast China. They have high requirements for carton suppliers in terms of quality, scale and after-sales service, thus promoting the rapid development of carton industry in this region

however, while the carton industry is developing at a high speed, it has also brought fierce competition. Because the threshold of this industry is low, leading to the influx of a large number of small and medium-sized enterprises. In order to survive, many enterprises have adopted the means of reducing prices to win customers. However, in recent years, the costs of paper, energy, manpower and other aspects have shown an upward trend, and many carton enterprises are crying bitterly

let's look at the challenges faced by carton enterprises

cartons have high quality requirements

customers put forward higher requirements for the material, color and printing of cartons. Carton products are more and more demanding

due to the blind price competition of some carton enterprises, customers have greater choice, which has brought serious consequences to carton enterprises

short delivery period

customers require tight delivery time, and the delivery cycle is volatile

there are many zero inventory purchases

large enterprises generally determine the supply volume and supply time of domestic carton packaging according to the arrangement and plan of product production. The warehouse of the carton user is located in the carton enterprise. Everything is transferred according to the production of the user, and there is no specific delivery time

the price of base paper has increased while the quality has decreased.

the market demand for base paper has increased. In addition, due to the rising price of raw materials and the control of imported base paper, the paper price has risen all the way. As a result, the cost of base paper increased from about 70% to more than 80%. However, the bursting index of the paper actually produced decreased by 5% - 10% compared with previous years

according to incomplete statistics, most carton enterprises now have very low profits, and the carton industry is facing a very serious situation. At present, many end customers are constantly asking for product price reduction, but on the other hand, their requirements for quality and materials are getting higher and higher, which makes the already embattled carton enterprises use the low price strategy to survive in the cracks at all costs

market gap is about equal to excess profit

in recent years, new micro corrugated board has emerged in the Chinese market, which marks the perfect combination of modern packaging and advanced printing technology. It has the advantages that ordinary corrugated board can't match in terms of commodity protection, convenient transportation and sales promotion. At the same time, it has high seismic performance, exquisite printing and low cost, so it is highly praised by users of household appliances, food, chemicals, electronic products and other types of users

compared with B-type large corrugated paper packaging, the former not only has firm structure, high pressure bearing degree of parallel pressure and good cushioning performance, which effectively ensures the product quality in the process of transportation, but also has bright and beautiful printing effect, small volume and reduces the packaging cost. Many customers found that the cost of e-corrugated packaging was much lower than that of the original whiteboard carton

in addition to ordinary packaging, new corrugated has many unique uses, such as making furniture and display shelves with long service life

corrugated furniture: with the wide range of corrugated speed regulation and the improvement of paperboard quality and production technology, the strength and printing quality of corrugated paperboard have been greatly improved, laying a foundation for corrugated paperboard to enter the furniture market. At present, a kind of corrugated cardboard storage box made of corrugated cardboard is popular in the market. It is made of corrugated cardboard from a to C in different sizes. Because paper is easy to print, corrugated furniture has great advantages in printing patterns. Its bright and beautiful, colorful design and specifications of various sizes are deeply loved by people. In the future, with the maturity of this product technology, corrugated furniture is bound to become a trend

display rack: although it is widely used in Europe and America, it is still in its infancy in China. With the economic tension of the people in aerospace, national defense, kerosene chemical industry, transportation and other industries, the mediation, elimination and upgrading of household property. According to expert analysis, the production of corrugated cardboard display shelves can reflect the strength of carton enterprises, improve the image of carton enterprises, and improve the technical content of enterprises. Its future market potential is huge

since there are so many cardboard extension products, the market prospect is so good. How should carton enterprises seize this opportunity and open up a new market? We have gained the following experience from some carton factories that have been involved in this field:

raw materials: the remaining corrugated board and waste leftover materials are widely used for reconstruction. This saves the cost of purchasing raw materials and saves expenses

equipment: in addition to cutting, some simple extension products, such as paper trays, mainly rely on a large number of manpower to be responsible for gluing and combining. Compared with more complex products, the equipment of existing enterprises can be used. If the original equipment cannot be used, appropriate equipment that meets the production requirements can be purchased and produced with improved technology. Some products are similar to carton processing in terms of production, while others are different, which varies from product to product

sales: according to the survey, it is found that many manufacturers producing these products initially developed them at the request of customers. However, carton enterprises should take the initiative to seek more customers. Of course, customers' understanding of these products still needs a process. But it is worth affirming that market leadership is bound to have market advantages. Only by accelerating the implementation of good ideas can we be in a leading position in the market

in the production process of carton products, the cost structure of raw materials determines the profit space, while the profit space of cardboard extension products is determined by innovation, and the proportion of raw materials is very small. If the purchase price for making cartons is 3 yuan, the purchase price for making display shelves may be 8 yuan or even 10 yuan, and their costs only account for 2.4 yuan. Such a huge profit margin is undoubtedly like a stimulant for the carton industry in the era of small profits

therefore, it is also beneficial to the discharge of chips. The competitiveness of enterprises is to continuously provide more and better products or services at a lower cost. In addition to being stronger than others now, we should continue to be stronger than others. This is competitiveness

we will see that professional and unique development ideas will bring new opportunities for the development of the carton industry. Let's wait and see

reprinted from: yinmaotong

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